Star to make 300 Crore Rs from 2016 World T20 Ad revenue

ICC world T20 2016 official broadcaster Star TV India is set to earn more than 300 Crore Rupees from Ad revenue during the 25 days tournament in India. The broadcasting television network has made an estimation of 300 crore INR plus earning from associated 19 sponsors throughout the sixth edition of twenty20 world cup.

Chief executive of media buying firm Starcom MediaVest Mr. Mallikarjun Das said, “This T20 World Cup, to my mind, has already done well for Star India. They are completely sold out. The fact that the tournament is in the subcontinent will make for prime-time viewership. Besides, the Indian team is on a roll, which makes its timing perfect.”

Chairman and Managing Director of Madison World Mr. Sam Balsara said, “Whenever India is on a winning spree or is expected to win, the interest in watching the game is very high, leading to high ratings and high advertiser interest. This time also, it should be no different.”

Star India Chief Operating Officer Mr. Sanjay Gupta said, “Viewership for cricket in 2016 took off on a high with the Paytm India vs Sri Lanka series breaking a four-year viewership record. With Hotstar now emerging as a significant source of viewership and becoming the primary screen for an increasing number of consumers in metros. Indian fans can expect a thoroughly enriched and immersive viewing experience this World T20 season with innovations that will light up across multiple screens.”

Sky Li, vice-president, OPPO Mobiles, managing director (international mobile business) and president of OPPO India said, “The association is one of the most important sport TV sponsorship for OPPO India this year. The deal includes exposure during television broadcast and related TV shows. We want to showcase our passion and support for the game through a series of online and offline campaigns featuring OPPO’s selfie expert camera phone to bring a new experience combining OPPO camera phone with cricket.”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Scroll To Top