India’s leading digital payment system Freecharge has signed up two years contract with Indian Premier League to become on-ground official partner of VIVO IPL. Freecharge will be the official partner of Indian Premier League for 2016 and 2017 seasons.
Indian Premier League Chairman Rajiv Shukla and BCCI secretary Anurag Thakur welcome Freecharge for its association with the league.
IPL Chairman Mr. Rajiv Shukla said, “We are delighted to have FreeCharge on board. The new association reaffirms the growing value of VIVO Indian Premier League. We look forward to a successful partnership with FreeCharge over the next couple of years and hope that it blossoms into a mutually beneficial association for both the parties.”
BCCI Honorable secretary Mr. Anurag Thakur said, “On behalf of the BCCI, I welcome FreeCharge to the ever growing VIVO Indian Premier League’s family. I also want to congratulate our team for building the base of this association and ensuring that the backend process to make this partnership a reality was smooth.”
As Freecharge becomes the official on-ground partner, company will be able to reach out to more people. Freecharge will be seen on the board of IPL in various kind of marketing strategies and promotional activities.
Freecharge COO Mr. Govind Rajan said, “We are delighted to partner with India’s favourite sports event VIVO IPL for next two years as official on ground partner. FreeCharge is an iconic brand amongst youth and so is VIVO IPL, making this an ideal partnership of two energetic brands. FreeCharge plans to launch a 360omarketing campaign across various platforms.”
The 9th edition of Indian Premier League will be played between 8 April and 29 may 2016.
