Twenty20 First Century Media Pvt. Ltd. has been awarded sponsorship rights for upcoming Asia Cup tournaments from 2016 to 2019. The Asian Cricket Council named TCM as the official sponsor of Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup and U-19 Asia cup which will be played over the 2016-19 time period span.

Twenty First Century to Sponsor 2016 Asia Cup.
Sri Lanka won 2014 Asia Cup

Asian Cricket Council newly appointed President Mr. Thilanga Sumathipala said, “The ACC is delighted to welcome Twenty First Century Media on board and we look forward to working together for the next four years to deliver a strong corporation at all ACC’s events. TCM brings global expertise and experience having worked in all leading cricketing markets. We are happy to work with such a strong brand and we would like to thank TCM for their support.”

Twenty20 First Century Media MD Mr. Lokesh Sharma said, “We are extremely proud to associate ourselves with the Asian Cricket Council. ACC and TCM’s values are closely aligned to develop and grow the sport of cricket across the entire Asian Continent. We look forward to working closely with the ACC to create an innovative and exciting cricket experiences for the fans and stakeholders.”

The 2016 Aisa Cup will be played in Bangladesh from 24 February to 6 March. Top Asian teams like India, Pakistan, Sri Lanka, Bangladesh and one qualifier will also participate in the pinnacle event.

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